Question 1
Why does Gift Aid confuse charity retail teams so often?
Because the operational reality in shops is messier than the headline explanation. Staff know that Gift Aid can increase value for the charity, but they are often less clear on how agency arrangements, donor records, sale proceeds, and communication duties actually fit together in practice. That uncertainty grows when specialist items enter the picture, because the sale route may differ from ordinary shop stock even though the governance questions remain very familiar.
